It may not have been the fireworks celebration we were all hoping for, but for Universal, there's plenty to celebrate. The studio landed a box office trifecta over the extended July 4th weekend, taking the top three spots. Universal's "F9" in particular helped push the total domestic box office haul past $1 billion for the first time since the start of the pandemic.
Universal certainly played something for everyone. Blockbuster tentpole "F9" handily took the top spot with $32.8M over in-studio competition from "The Boss Baby: Family Business" and "The Forever Purge." The animated sequel and the horror installment took Nos. 2 and 3 with $23M and $15.9M respectively.
As the supercharged "F9" raced past $100M domestically, the studio launched two follow-ups to popular properties. "The Boss Baby: Family Business" opened for families, while also launching day-and-date on Peacock. The DreamWorks sequel debuted with less than its 2017 original, which took in $50M in its pre-Easter opening weekend, but this one still hit expectations. Audience reception has been high, and the film will likely continue to generate robust sales over the next few weeks.
"The Forever Purge" is the fifth entry of Blumhouse's popular horror series. It's also billed as the franchise's final installment. While the "Purge" films have been a popular July property, the series has been stalling. This particular outing's $15.9M stands as the franchise's lowest opening, but it's not far behind 2018's previous entry "The First Purge." That entry, which served as a prequel to the series, also opened on the July 4th weekend and took in $17.8M.
On the specialty side, A24's 2020 Sundance gem "Zola" landed in the Top Ten, taking in $1.7M from its extended Wednesday release. Based on a viral Twitter rant, the critically acclaimed "Zola" stands as the best specialty release of the COVID-era. The dark road trip comedy will likely continue to perform strongly in the coming weeks.
It might not have been the most spectacular of July 4th weekends, especially as we celebrate the 25th anniversary release of "Independence Day," but the box office is as robust as it's been. More positive gains are sure to be had this week as "Black Widow" brings the Marvel experience back to cinemas for the first time since 2019.
Box Office Top Ten: July 2-5 (long weekend)
- "F9" (Universal) - $32,796,040 / Overall: $125,900,000
- "The Boss Baby: Family Business" (Universal) - $23,000,000 [NEW]
- "The Forever Purge" (Universal) - $15,860,000 [NEW]
- "A Quiet Place: Part II" (Paramount) - $5,575,000 / Overall: $145,786,659
- "The Hitman's Wife's Bodyguard" (Lionsgate) $3,900,000 / Overall: $32,278,167
- "Cruella" (Disney) - $3,200,000 / Overall: $77,238,984
- "Peter Rabbit 2: The Runaway" (Sony) - $3,050,000 / Overall: $35,216,482
- "In the Heights" (Warner Bros) - $1,685,000 / $27,300,000
- "Zola" (A24) - $1,652,500 / Overall: $2,449,752
- "The Conjuring: The Devil Made Me Do It" (Warner Bros.) - $1,610,000 / Overall: $62,545,663
Box office data comes to us from Box Office Mojo.
About the Author
Matt Lissauer is a writer & data manager for Noovie. When he is not busy writing listicles, Matt is enjoying life in New Jersey with his lovely wife and three kids.