Universal's latest entry into the "Halloween" franchise, "Halloween Kills," made a killing at the box office with $50M. This was a pandemic-era best for an R-rated horror film and came despite its same-day streaming release on Peacock.
The day-and-date drop didn't seem to affect the performance of the Universal/Blumhouse production, even if an exclusive theatrical event could have meant more tickets sold. The $50M opening also gave the slasher flick the best opening for a film simultaneously released on a subscription service with no additional charge. WB's "Godzilla vs. Kong" previously held that record, with a $31.6M opening in March, while also debuting on HBO Max.
"Halloween Kills" outdueled its only competition, 20th Century's "The Last Duel." The medieval drama starring Ben Affleck, Matt Damon and Jodie Comer netted $4.8M placing it at No. 5. Though praised by critics, the film's box office performance underscores a continuing issue facing mid-budget, award-friendly fare. The target demo, older adults, have not yet returned to theaters at the same level they attended pre-pandemic.
MGM's "No Time to Die" continued its strong performance in its second weekend. The James Bond flick placed No. 2 with a take of $24.3M. Its 56% drop from the previous week aligns with the sophomore performance of previous entries "Spectre" and "Skyfall." Domestically, "No Time to Die," should cross $100M this week, while on the international front, the Bond flick is nearing a global haul of $500M.
Rounding out the Top Five was Sony's super-hit "Venom: Let There Be Carnage" and United Artists/MGM's Halloween treat "The Addams Family 2." The two films landed in the third and fourth slots with $16.5M and $7.2M respectively.
This was the third week in a row that the overall domestic box office topped $100M. Big blockbuster action is certainly the driving force thanks to tried and true franchises like James Bond and "No Time to Die" and Marvel's Spider-Man anti-hero in "Venom 2." Horror also continues to be a reliable genre through the pandemic as the opening performance of "Halloween Kills" proves.
The momentum should continue this week as WB opens Denis Villeneuve's highly anticipated sci-fi epic "Dune." While "Halloween Kills" wasn't affected too much by its same-day release on Peacock, the question remains how a simultaneous drop on HBO Max will affect "Dune." HBO Max has a greater amount of subscribers than Peacock. But, since "Dune's" Venice premiere, critics have insisted the only way to see the film is on the big screen. Even more in its favor, the film's target demo hasn't been shy about returning to theaters. Also opening is 20th Century's family-friendly "Ron's Gone Wrong" and Searchlight's "The French Dispatch." Both films are theatrical exclusive events.
Box Office Top Ten - Oct. 8-10:
- "Halloween Kills" (Universal) - $50,350,000 [NEW]
- "No Time to Die" (MGM) - $24,298,923 / Total: $99,509,477
- "Venom: Let There Be Carnage" (Sony) - $16,500,000 / Total: $168,077,670
- "The Addams Family 2" (UAR) - $7,195,119 / Total: $42,273,382
- "The Last Duel" (20th Century) - $4,820,000 [NEW]
- "Shang-Chi and the Legend of the Ten Rings" (Disney) - $3,540,000 / Total: $218,070,859
- "Honsla Rakh" (White Hill) - $706,000 [NEW]
- "Free Guy" (20th Century) - $680,000 / Total: $120,813,549
- "Lamb" (A24) - $543,004 / Total: $2,037,730
- "Most Eligible Bachelor" (Sarigama Cinemas) - $470,000 [NEW]
Box office data comes to us from Box Office Mojo.
Matt Lissauer is a writer & data manager for Noovie. When he is not busy writing listicles, Matt is enjoying life in New Jersey with his lovely wife and three kids.