It was another strong weekend at the box office. The launch of the first Marvel movie in two years, "Black Widow" might have come in below expectations, but it still led the charge claiming a pandemic best of $80M. "Black Widow" also helped push the entire domestic box office over $100M, a feat that hasn't been seen since "Sonic the Hedgehog" led Presidents Day 2020.
"Black Widow" besting the record set by Universal's "F9" a few weeks ago is no shock. Marvel movies tend to have more universal appeal, pulling in greater numbers of casual moviegoers. Analysts, however, projected the Scarlett Johansson thriller would top out at $90M. But, its day-and-date debut on Disney+ Premier Access likely cut into the film's overall gross.
"Black Widow" had a strong Thursday preview and Friday turnout, but fell 41% going into Saturday. This was likely the result of casual moviegoers choosing the at-home option, coupled with Marvel fans sticking with PVOD for repeat viewings. In an unprecedented move, Disney revealed the PVOD totals, which were close to $60M. If the film played in cinemas exclusively, there's no reason to think "Black Widow" couldn't have beat expectations and pulled in a $100M opening.
Holdovers held the remaining Top Ten. Universal's trifecta last week of "F9," "Boss Baby 2," and "The Forever Purge" held the Nos. 2-4 spots. Paramount's "A Quiet Place: Part II" took the No. 5 spot. The film is now at $150M and will be launching on Paramount+ this week. Disney's "Cruella" also saw some gains over the weekend, moving up to No. 6 while now being widely available on PVOD. And, indie hit "Zola" claimed the No. 10 spot once again in its second week. The road-trip comedy is performing the strongest any specialty release has been since the start of the pandemic.
Box Office Top Ten: July 9-11
- "Black Widow" (Disney) - $80,000,000 [NEW]
- "F9" (Universal) - $10,880,000 / Overall: $141,325,725
- "The Boss Baby: Family Business" (Universal) - $8,700,000 / Overall: $34,746,510
- "The Forever Purge" (Universal) - $6,710,000 / Overall: $27,444,915
- "A Quiet Place: Part II" (Paramount) - $3,005,705 / Overall: $150,700,000
- "Cruella" (Disney) - $2,200,000 / Overall: $80,766,665
- "The Hitman's Wife's Bodyguard" (Lionsgate) $1,605,000 / Overall: $35,014,847
- "Peter Rabbit 2: The Runaway" (Sony) - $1,250,000 / Overall: $37,700,004
- "In the Heights" (Warner Bros) - $630,000 / $28,318,000
- "Zola" (A24) - $620,000 / Overall: $3,531,563
Box office data comes to us from Box Office Mojo.
Matt Lissauer is a writer & data manager for Noovie. When he is not busy writing listicles, Matt is enjoying life in New Jersey with his lovely wife and three kids.